Starbucks Drives Single Tea Brand Strategy with Teavana; Sells Tazo Brand to Unilever

Starbucks (NASDAQ: SBUX) today announced entry into a definitive agreement for Unilever to acquire the assets of the Tazo brand including its signature recipes, intellectual property and inventory for $384 million. In turn, Starbucks will drive a single tea brand strategy and focus with its super premium tea brand, Teavana.
Source: New feed


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