What Every Owner Needs to Know Before Deciding to Sell, Hold, or Renovate in 2026 – By Eric Guerrero

U.S. hotels had a difficult year in 2025, with RevPAR down 0.3%Ñthe first non-recessionary decline on record. Conditions are improving, and 2026 appears to be a stabilization year. This playbook examines the pricing floor, segment performance variations, and PIP and debt maturity pressures. It also includes a “seller-readiness checklist” for timing a sale.
Source: New feed


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