According to data from Lodging Econometrics, the pipeline of brand conversions in Latin America jumped by 22 percent on the first quarter of 2023 compared to the first quarter of 2022, totaling 67 projects and 9,464 rooms. Marriott’s data parallels global trends, with a first quarter of healthy conversion activity, accounting for 29 percent of rooms signed and 25 percent of rooms opened by the company globally.
Source: New feed